Targeting the hi-end motorcycle segment, Yamaha on Friday launched 998cc bike, FZ1, priced at Rs.8.70 lakh. It also introduced 153cc SZ-R bike with a price tag of Rs.55,500.
“India is one of the key markets for Yamaha and we have been constantly shifting gears to transform the market from utility to pleasure and lifestyle.
The company now offers three high-end superbikes in the domestic market — VMAX, MT01 and YZF-R1.
Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor commented, “India is one of the key markets for Yamaha and we have been constantly shifting gears to transform the market from utility to pleasure & lifestyle. Yamaha offers innovative designs, sporty looks and premium features across models as part of its strategy to give consumers a new thrill in biking. SZ series bikes launched in August 2010 and aggressive pricing of Rs 49,000/- have high demand and are gaining popularity across India. The company endows the bike with a race-inspired curved radiator with twin ring-style fans as well as aggressive chassis geometry with supersport inspired 51 percent front wheel weight bias.