indian motorcycles vespa scooter
We plan to invest 30 million euros ($38 million) to set up a manufacturing plant for Vespa scooter brand in India,' said Ravi Chopra, chairman of the Italian company's Indian subsidiary, "Piaggio Vehicles".
We will launch the "Vespa scooter" by the end of 2011, Chopra told reporters on the margins of the annual conference here of the Society of Indian Automobile Manufacturers (SIAM).
Vespa scooter was made famous by the 1952 Hollywood blockbuster 'Roman Holiday' in which Audrey Hepburn side-saddled Gregory Peck's Vespa scooter on a romantic ride through Rome.
In India, the Vespa scooter had a chequered run. It ruled the Indian roads for 20 years, in collaboration with the Firodias.
Italian vehicle maker Piaggio on Thursday said it plans to invest 30 million Euro ($38 million) in a new scooter plant and re-introduce the iconic Vespa scooter in the Indian market by early 2012.
The new Vespa scooter will be available with a 125 cc gearless engine.