Triumph took the wraps off seven new motorcycles during yesterday's media day at the Progressive International Motorcycle Show in Long Beach, California, including its new adventure bike - the Tiger 800XC.
The final new model introduced by "Triumph" is the Speedmaster - a hot-rod cruiser.
Triumph also took the opportunity yesterday to introduce its new CEO of Triumph North America - Greg Heichelbech. Heichelbech was formerly director of the dealer development and retail environment group for Harley as well as director of strategic sales and marketing and director of platform marketing for Buell.
Triumph Motorcycles today unveiled seven new motorcycles to North American customers at the International Motorcycle Show in Long Beach. The models are the largest new product line-up in the company‟s 109-year history and expand Triumph‟s product line-up from 16 models in three motorcycle families to 23 models across six motorcycle families.
The company also introduced Greg Heichelbech as Triumph‟s new CEO for North America. Heichelbech was formerly Director of Dealer Development and Retail Environment Group for Harley-Davidson Motor Company as well as Director of Strategic Sales and Marketing, and Director of Platform Marketing for Buell American Motorcycles. “Triumph offers by far the best selection of class-leading products, from sport bikes to cruisers to adventure bikes, while still maintaining a brand heritage that‟s more than 100 years old. “Triumph has consistently grown in the United States and Canada since we re-entered the market 15 years ago, and we remain bullish on Triumph‟s growth here,” said Paul Stroud, (Global) Director of Sales and Marketing for Triumph Motorcycles Ltd. “Greg has an amazing level of focus and enthusiasm,” continued Stroud. The full range of Triumph motorcycles are available at authorized Triumph dealers throughout North America. They include:
Roadsters: Speed Triple, Street Triple, Street Triple R
Supersport: Daytona 675, Daytona 675R
Adventure: Tiger 800, Tiger 800XC
Touring: Tiger 1050, Sprint GT
Classics: Bonneville, Bonneville SE, Bonneville T100, Scrambler, Thruxton
Cruisers: Thunderbird, Thunderbird Storm, America, Speedmaster, Rocket III Roadster, Rocket III Touring